Every subscriber is a future sale. Stop leaving them on the table
Your website is already attracting visitors. The question is how many of them you capture before they leave. Umerang's high-converting forms — pop-ups, inline embeds, and exit-intent triggers — turn anonymous traffic into subscribers, and subscribers into revenue.
Your opt-in form is either your best-performing salesperson or your most expensive missed opportunity.
The average e-commerce store converts between 1% and 3% of its website visitors into email subscribers. The best stores convert 5% to 8%.
On a site with 10,000 monthly visitors, that difference is 200 to 500 extra subscribers every month. At an average subscriber lifetime value of $75, that gap is worth $180,000 to $450,000 a year — from the same traffic you are already paying to attract.
from a well-designed, well-timed form vs a basic footer embed — same traffic, same offer
The right form for every moment in the visitor journey.
Not every visitor should see the same form at the same time. Umerang gives you four form types so you can capture subscribers at the right moment — without interrupting the shopping experience.
Pop-up Forms
The most effective form type for list building when used correctly. Umerang"s pop-ups are designed to feel like a natural part of the shopping experience — not an interruption. Set them to appear after a time delay, after a scroll depth threshold, or based on specific page views.
Inline Embedded Forms
Embedded directly into your page content — product pages, blog posts, the footer, or a dedicated landing page. Inline forms capture the subscriber who is already engaged enough to scroll, without interrupting the visitor who is not ready. Lower conversion rate than pop-ups, but higher quality subscribers.
Exit-Intent Forms
Umerang detects when a visitor moves their cursor toward the browser"s close button or address bar and triggers a form at that exact moment. It is your last chance to capture a visitor before they are gone — and it works. Exit-intent forms consistently outperform timed pop-ups for visitors who would otherwise leave without converting.
Build forms that match your brand. In minutes.
Umerang"s form builder uses the same drag-and-drop logic as the email builder — no code, no developer, no design degree. Every form you create is fully on-brand and ready to embed in minutes.
Full design customisation
Change fonts, colours, button styles, spacing, and layout to match your store exactly. Your form should feel like part of your site — not a third-party widget bolted on.
Mobile-optimised by default
Every form is tested and optimised for mobile before it ever goes live. On mobile, Umerang automatically adjusts form size, button tap targets, and layout so the experience never frustrates a visitor on a phone.
Image and video support
Add a product image, a lifestyle photo, or even a short video to your pop-up. Forms with a compelling visual consistently outperform text-only forms. Umerang makes it simple to add and test them.
Flexible trigger controls
Set exactly when your form appears. After X seconds. After X% scroll. On exit intent. On a specific page. On a specific device type. On first visit only. The level of control means your form appears at the moment most likely to convert — not just whenever the plugin decides.
Multi-step forms
Capture the email address first, then ask a qualifying question on the second step — product preference, location, spending level. Multi-step forms have higher completion rates than long single-step forms and give you richer subscriber data for segmentation.
Instant automation trigger
The moment someone submits a form, Umerang fires the connected automation flow. Welcome email, discount delivery, onboarding sequence — it all starts without you doing anything.
Most platforms let you test emails. Umerang lets you test everything — including the form that captures the subscriber.
What is the point of optimising your email campaigns if you are not optimising how you build the list in the first place? Umerang brings the same multivariate testing philosophy to your forms as it does to your emails.
What you can A/B test on forms:
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Headline copy — the single biggest conversion lever on any opt-in form
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Offer and incentive — 10% off vs free shipping vs early access vs no incentive
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Form design — image vs no image, one-column vs two-column layout
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Trigger timing — 5 seconds vs 15 seconds vs scroll depth
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CTA button copy — "Subscribe" vs "Claim my discount" vs "Get early access"
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Form length — single field (email only) vs multi-step (email then preference)
Run two variants. Umerang splits your traffic, measures conversion rate, and identifies the winner automatically. Then rolls it out. Your list grows faster — permanently.
Show the right form to the right visitor at the right moment.
Blanket pop-ups shown to every visitor at the same time are noise. Targeted forms that appear based on who the visitor is and what they are doing are conversations. Umerang gives you the targeting controls to have the right conversation with every visitor.
Target your forms by:
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New vs returning visitor — show a welcome offer to first-time visitors, a loyalty reward to returning ones
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Traffic source — different forms for paid traffic, organic search, social media, and direct visitors
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Pages visited — trigger a form only after a visitor has viewed a specific product category or page
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Cart value — show a higher-value incentive to visitors with more in their cart
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Device type — optimise the experience separately for mobile and desktop visitors
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Geographic location — regional offers, local store promotions, or currency-based incentives
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Existing subscriber — suppress forms for visitors who are already on your list
A subscriber without a welcome sequence is a missed opportunity.
The moment someone submits a form, Umerang connects them to your automation system automatically. No manual exports. No CSV uploads. No delay.
A new subscriber sees your welcome sequence within minutes. A visitor who signed up for a discount gets it in their inbox before they close your site. A lead captured from a product page gets added to the relevant nurture flow immediately.
Forms and automation are two halves of the same system. In Umerang, they work together from day one.
